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Persuasive Interaction

Design Project


An application, that knows when you need to be with your loved ones, when you need to focus on your work, when you are playing so that it can help you live, Really.


Using persuasive design techniques to make the users spend less time on the device and to help 

them to increase their interactions with other people and environment.


Interaction Design,

Individual, class project,

Presuasive Interaction Design,

Spring 2018, IIT ID


Photoshop, Figma, Sketching

Application flow:

Splash screen

First time user

Application flow

Regular user



Persuasive Techniques:


Functional Triad - Social Actor

Introducing itself and asking for the name as a conversation is the first step to building the relationship.



The application takes the user through a process by doing an analysis of their behavior.

Start 72-hour analysis for

first time users

Persuasive Techniques:


Functional Triad - Medium

Analysis dashboard is a medium through which the user gain insights into their behavior.


WYSIATI: Base rate neglect

Detailed usage of the device such as specific application use and time spent on the device after unlocking is not shown.


CAPT - Reduction

There are just two pieces of information about the user and two actions.


CAPT - Suggestion and Tailoring: Recommendation based on user behavior.

Regular user

Application Features:
1) Notifications:

Notification when user unlock your phone in normal mode

Dialogue box if the user clicks yes on the

previous screen

Dialogue to select the profile for Minimal Mode

2) Minimal Mode:

Normal Mode

Minimal Mode

Activating Minimal Mode overlays the device's default home screen with a minimalistic home screen with essential applications.
Essential apps are selected by the user in the application's profile section and are limited up to five.
Minimal-Mode can be activated manually from the dashboard or can be set to automatic.

Persuasive technique used:

CAPT - Reduction

Six areas of influence:

Social proof



Minimal Mode in individual setting:

When the user is travelling

Using device's location and proximity to other devices Really can activate the respective profiles of Minimal-Mode.

When the user is at their workplace

Minimal Mode in social setting:
Exiting Minimal Mode:
The design process:
Research: Why?
The problem
Research: Why? - Interviews
Primary research
Competitive analysis
How? - Fogg's 8 Steps of persuasive design
Persuasive model
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