Live,
Really
Persuasive Interaction
Design Project
Summary
An application, that knows when you need to be with your loved ones, when you need to focus on your work, when you are playing so that it can help you live, Really.
Using persuasive design techniques to make the users spend less time on the device and to help
them to increase their interactions with other people and environment.
Type
Interaction Design,
Individual, class project,
Presuasive Interaction Design,
Spring 2018, IIT ID
Tools
Photoshop, Figma, Sketching
Application flow:
Splash screen
First time user
Regular user
Enter
Username
Persuasive Techniques:
Functional Triad - Social Actor
Introducing itself and asking for the name as a conversation is the first step to building the relationship.
Tool
The application takes the user through a process by doing an analysis of their behavior.
Start 72-hour analysis for
first time users
Persuasive Techniques:
Functional Triad - Medium
Analysis dashboard is a medium through which the user gain insights into their behavior.
WYSIATI: Base rate neglect
Detailed usage of the device such as specific application use and time spent on the device after unlocking is not shown.
CAPT - Reduction
There are just two pieces of information about the user and two actions.
CAPT - Suggestion and Tailoring: Recommendation based on user behavior.
Regular user
Application Features:
1) Notifications:
Notification when user unlock your phone in normal mode
Dialogue box if the user clicks yes on the
previous screen
Dialogue to select the profile for Minimal Mode
2) Minimal Mode:
Normal Mode
Minimal Mode
Activating Minimal Mode overlays the device's default home screen with a minimalistic home screen with essential applications.
Essential apps are selected by the user in the application's profile section and are limited up to five.
Minimal-Mode can be activated manually from the dashboard or can be set to automatic.
Persuasive technique used:
CAPT - Reduction
Six areas of influence:
Social proof
Ethos:
Code-grooming
Minimal Mode in individual setting:
When the user is travelling
Using device's location and proximity to other devices Really can activate the respective profiles of Minimal-Mode.
When the user is at their workplace
Minimal Mode in social setting:
Exiting Minimal Mode:
The design process:
Research: Why?
Research: Why? - Interviews
How? - Fogg's 8 Steps of persuasive design
